{"id":1170,"date":"2024-08-02T14:00:04","date_gmt":"2024-08-02T12:00:04","guid":{"rendered":"https:\/\/terauchi.wavedigital.cz\/?page_id=1170"},"modified":"2024-11-27T16:20:28","modified_gmt":"2024-11-27T15:20:28","slug":"zasady-pouziti-cookies","status":"publish","type":"page","link":"https:\/\/terauchi-prague.com\/cs\/zasady-pouziti-cookies","title":{"rendered":"Z\u00e1sady pou\u017eit\u00ed cookies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1170\" class=\"elementor elementor-1170\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa4f9a1 section--hero e-flex e-con-boxed e-con e-parent\" data-id=\"fa4f9a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7dd2bb42 elementor-widget elementor-widget-text-editor\" data-id=\"7dd2bb42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>Z\u00c1SADY POU\u017dIT\u00cd COOKIES<\/h1><p>P\u0159i n\u00e1v\u0161t\u011bv\u011b a pou\u017e\u00edv\u00e1n\u00ed webov\u00fdch str\u00e1nek<span style=\"text-decoration: underline;\"> <a href=\"https:\/\/terauchi-prague.com\">www.terauchi-prague.com<\/a><\/span> (\u201eWebov\u00e9 str\u00e1nky\u201c) se ve va\u0161em za\u0159\u00edzen\u00ed aktivuj\u00ed cookies nebo jin\u00e9 technologie, jako jsou pixely (d\u00e1le spole\u010dn\u011b \u201ecookies\u201c). Cookies jsou obsahov\u011b mal\u00e9 soubory, kter\u00e9 slou\u017e\u00ed k ukl\u00e1d\u00e1n\u00ed a p\u0159ij\u00edm\u00e1n\u00ed identifik\u00e1tor\u016f a dal\u0161\u00edch informac\u00ed o po\u010d\u00edta\u010d\u00edch, telefonech a jin\u00fdch za\u0159\u00edzen\u00edch, z nich\u017e p\u0159istupujete na Webov\u00e9 str\u00e1nky, a pom\u00e1haj\u00ed n\u00e1m tak poskytovat, chr\u00e1nit a zlep\u0161ovat nab\u00edzen\u00e9 slu\u017eby.<\/p><p>Pou\u017e\u00edv\u00e1n\u00ed cookies n\u00e1m umo\u017en\u00ed nab\u00eddnout V\u00e1m takov\u00fd obsah a slu\u017eby, kter\u00e9 nejl\u00e9pe odpov\u00eddaj\u00ed Va\u0161im pot\u0159eb\u00e1m a z\u00e1jm\u016fm. Cookies umo\u017e\u0148uj\u00ed zaznamenat informace o Va\u0161\u00ed n\u00e1v\u0161t\u011bv\u011b Webov\u00fdch str\u00e1nek a d\u00edky jejich pou\u017e\u00edv\u00e1n\u00ed tak bude Va\u0161e dal\u0161\u00ed n\u00e1v\u0161t\u011bva snaz\u0161\u00ed a rychlej\u0161\u00ed.<\/p><h2>Jak\u00e9 cookies pou\u017e\u00edv\u00e1me?<\/h2><p>K zaji\u0161t\u011bn\u00ed funkc\u00ed na\u0161eho webu pou\u017e\u00edv\u00e1me \u010dty\u0159i typy soubor\u016f cookie: nezbytn\u00e9, pro anal\u00fdzu v\u00fdkonu, funk\u010dn\u00ed, behavior\u00e1ln\u00ed reklamn\u00ed cookies a cookies t\u0159et\u00edch stran. Tyto soubory cookie jsou pro provoz na\u0161ich webov\u00fdch str\u00e1nek nezbytn\u00e9. Bez pou\u017eit\u00ed t\u011bchto soubor\u016f cookie by \u010d\u00e1sti na\u0161ich webov\u00fdch str\u00e1nek nefungovaly.<\/p><h2>Podle toho, kdo cookies vytv\u00e1\u0159\u00ed a zpracov\u00e1v\u00e1, lze rozd\u011blit cookies na dv\u011b kategorie:<\/h2><ul><li>Cookie prvn\u00ed strany (first party cookie) \u2013 vytv\u00e1\u0159\u00ed je p\u0159\u00edmo webov\u00e1 str\u00e1nka nebo skripty na stejn\u00e9 dom\u00e9n\u011b. Nej\u010dast\u011bji slou\u017e\u00ed k zaji\u0161t\u011bn\u00ed z\u00e1kladn\u00ed funk\u010dnosti webu.<\/li><li>Cookie t\u0159et\u00edch stran (third party cookie) \u2013 jsou vytv\u00e1\u0159eny jin\u00e9 skripty. Jsou to nej\u010dast\u011bji cookies reklamn\u00edch syst\u00e9m\u016f, widget\u016f soci\u00e1ln\u00edch s\u00edt\u00ed nebo vlo\u017een\u00fdch vide\u00ed<\/li><\/ul><h2>Funk\u010dn\u00ed cookies<\/h2><p>P\u0159i n\u00e1v\u0161t\u011bv\u011b a pou\u017e\u00edv\u00e1n\u00ed Webov\u00fdch str\u00e1nek pouze pro informa\u010dn\u00ed \u00fa\u010dely, tj. pokud se nezaregistrujete nebo n\u00e1m neud\u011bl\u00edte souhlas, shroma\u017e\u010fujeme pouze osobn\u00ed \u00fadaje, kter\u00e9 V\u00e1\u0161 prohl\u00ed\u017ee\u010d p\u0159ed\u00e1v\u00e1 na n\u00e1\u0161 server, co\u017e je nezbytn\u00e9, abychom V\u00e1m mohli zobrazit Webov\u00e9 str\u00e1nky a zaru\u010dit V\u00e1m stabilitu a bezpe\u010dnost jejich u\u017e\u00edv\u00e1n\u00ed.<\/p><h2>Z\u00e1kladn\u00ed analytick\u00e9 cookies<\/h2><p>Tyto cookies slou\u017e\u00ed ke zlep\u0161en\u00ed fungov\u00e1n\u00ed Webov\u00fdch str\u00e1nek. Umo\u017e\u0148uj\u00ed n\u00e1m rozpoznat a zjistit po\u010det n\u00e1v\u0161t\u011bvn\u00edk\u016f a sledovat, jak n\u00e1v\u0161t\u011bvn\u00edci pou\u017e\u00edvaj\u00ed Webov\u00e9 str\u00e1nky. Pom\u00e1haj\u00ed n\u00e1m zlep\u0161ovat zp\u016fsob, jak\u00fdm Webov\u00e9 str\u00e1nky funguj\u00ed, nap\u0159\u00edklad tak, \u017ee umo\u017e\u0148uj\u00ed u\u017eivatel\u016fm snadno naj\u00edt to, co hledaj\u00ed. Tyto cookies neshroma\u017e\u010fuj\u00ed informace, kter\u00e9 by dok\u00e1zaly identifikovat Va\u0161i osobu.<\/p><p>Pomoc\u00ed t\u011bchto n\u00e1stroj\u016f analyzujeme a pravideln\u011b zlep\u0161ujeme funkcionalitu na\u0161ich Webov\u00fdch str\u00e1nek. Z\u00edskan\u00e9 statistiky m\u016f\u017eeme pou\u017e\u00edt ke zlep\u0161en\u00ed u\u017eivatelsk\u00e9ho komfortu a abychom u\u010dinili Va\u0161i n\u00e1v\u0161t\u011bvu Webov\u00fdch str\u00e1nek zaj\u00edmav\u011bj\u0161\u00ed pro V\u00e1s jako u\u017eivatele.<\/p><h2>Marketingov\u00e9 cookies<\/h2><p>Pou\u017e\u00edvaj\u00ed se ke sledov\u00e1n\u00ed preferenc\u00ed u\u017eivatele Webov\u00fdch str\u00e1nek za \u00fa\u010delem c\u00edlen\u00ed reklamy, tj. zobrazen\u00ed marketingov\u00fdch a reklamn\u00edch sd\u011blen\u00ed (i na str\u00e1nk\u00e1ch t\u0159et\u00edch stran) v souladu s t\u011bmito preferencemi.<\/p><p>Marketingov\u00e9 soubory cookies vyu\u017e\u00edvaj\u00ed n\u00e1stroj\u016f extern\u00edch spole\u010dnost\u00ed. Tyto marketingov\u00e9 cookies budou pou\u017eity pouze na z\u00e1klad\u011b Va\u0161eho souhlasu.<\/p><h2>Na na\u0161ich Webov\u00fdch str\u00e1nk\u00e1ch vyu\u017e\u00edv\u00e1me n\u00e1sleduj\u00edc\u00ed marketingov\u00e9 n\u00e1stroje:<\/h2><ul><li>Facebook Pixel, kter\u00fd umo\u017e\u0148uje sledovat a analyzovat chov\u00e1n\u00ed u\u017eivatel\u016f pro c\u00edlen\u00e9 reklamy.<\/li><li>Instagram widget, kter\u00fd umo\u017e\u0148uje zobrazovat obsah z na\u0161eho Instagramu p\u0159\u00edmo na na\u0161ich Webov\u00fdch str\u00e1nk\u00e1ch.<\/li><\/ul><h2>Jak chr\u00e1n\u00edme va\u0161e osobn\u00ed \u00fadaje?<\/h2><p>Va\u0161e osobn\u00ed \u00fadaje jsou chr\u00e1n\u011bny podle GDPR na\u0159\u00edzen\u00ed a z\u00e1kona o Ochran\u011b osobn\u00edch \u00fadaj\u016f.<\/p><h2>Jak m\u016f\u017eete nastavit cookies?<\/h2><p>Soubory cookies m\u016f\u017eete nastavit prost\u0159ednictv\u00edm na\u0161\u00ed cookies li\u0161ty. Zm\u011bnu nastaven\u00ed m\u016f\u017eete kdykoliv zm\u011bnit prost\u0159ednictv\u00edm odkazu trvale um\u00edst\u011bn\u00e9ho na Webov\u00fdch str\u00e1nk\u00e1ch. Pokud n\u00e1m ale nepovol\u00edte pou\u017eit\u00ed z\u00e1kladn\u00edch cookies, n\u011bkter\u00e9 funkce Webov\u00fdch str\u00e1nek nemus\u00ed fungovat tak, jak by m\u011bly.<\/p><p>Soubory cookies m\u016f\u017eete tak\u00e9 obecn\u011b odm\u00edtnout nebo si nastavit aktivaci jen n\u011bkter\u00fdch (v z\u00e1vislosti na typu prohl\u00ed\u017ee\u010de) prost\u0159ednictv\u00edm sv\u00e9ho internetov\u00e9ho prohl\u00ed\u017ee\u010de. Nastaven\u00ed soubor\u016f cookies v nej\u010dast\u011bji pou\u017e\u00edvan\u00fdch prohl\u00ed\u017ee\u010d\u00edch najdete na n\u00e1sleduj\u00edc\u00edch odkazech:<\/p><ul><li><span style=\"text-decoration: underline;\"><a href=\"https:\/\/support.google.com\/chrome\/answer\/95647?hl=cS&amp;co=GENIE.Platform%3DDesktop\">Chrome<\/a><\/span><\/li><li><span style=\"text-decoration: underline;\"><a href=\"https:\/\/support.mozilla.org\/cs\/kb\/vymazani-cookies-dat-stranek?redirectslug=vymazani-cookies&amp;redirectlocale=cs\">Firefox<\/a><\/span><\/li><li><span style=\"text-decoration: underline;\"><a href=\"https:\/\/support.microsoft.com\/cs-cz\/windows\/spr%C3%A1va-soubor%C5%AF-cookie-v-prohl%C3%AD%C5%BEe%C4%8Di-microsoft-edge-zobrazen%C3%AD-povolen%C3%AD-blokov%C3%A1n%C3%AD-odstran%C4%9Bn%C3%AD-a-pou%C5%BEit%C3%AD-168dab11-0753-043d-7c16-ede5947fc64d\">Microsoft Edge<\/a><\/span><\/li><\/ul><h2>Propojen\u00ed na soci\u00e1ln\u00ed s\u00edt\u011b<\/h2><p>Tla\u010d\u00edtka soci\u00e1ln\u00edch s\u00edt\u00ed jsou na na\u0161ich Webov\u00fdch str\u00e1nk\u00e1ch um\u00edst\u011bna, zejm\u00e9na pro mo\u017enost interakce se soci\u00e1ln\u00edmi s\u00edt\u011bmi, abychom Webov\u00e9 str\u00e1nky u\u010dinili zaj\u00edmav\u011bj\u0161\u00ed pro V\u00e1s jako u\u017eivatele. Spojen\u00ed s p\u0159\u00edslu\u0161nou soci\u00e1ln\u00ed s\u00edt\u00ed nastane, pouze pokud aktivn\u011b kliknete na p\u0159\u00edslu\u0161n\u00e9 tla\u010d\u00edtko. V tomto p\u0159\u00edpad\u011b V\u00e1\u0161 webov\u00fd prohl\u00ed\u017ee\u010d zah\u00e1j\u00ed p\u0159ipojen\u00ed k server\u016fm p\u0159\u00edslu\u0161n\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b.<\/p><p>Vy\u017eit\u00ed cookies m\u016f\u017eeme v z\u00e1vislosti na dostupn\u00fdch technologi\u00edch a za \u00fa\u010delem zlep\u0161ov\u00e1n\u00ed u\u017eivatelsk\u00e9ho komfortu a informovanosti m\u011bnit, proto si v p\u0159\u00edpad\u011b z\u00e1jmu toto pou\u010den\u00ed \u010das od \u010dasu op\u011bt pro\u010dt\u011bte.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Z\u00c1SADY POU\u017dIT\u00cd COOKIES P\u0159i n\u00e1v\u0161t\u011bv\u011b a pou\u017e\u00edv\u00e1n\u00ed webov\u00fdch str\u00e1nek www.terauchi-prague.com (\u201eWebov\u00e9 str\u00e1nky\u201c) se ve va\u0161em za\u0159\u00edzen\u00ed aktivuj\u00ed cookies nebo jin\u00e9 technologie, jako jsou pixely (d\u00e1le spole\u010dn\u011b \u201ecookies\u201c). Cookies jsou obsahov\u011b mal\u00e9 soubory, kter\u00e9 slou\u017e\u00ed k ukl\u00e1d\u00e1n\u00ed a p\u0159ij\u00edm\u00e1n\u00ed identifik\u00e1tor\u016f a dal\u0161\u00edch informac\u00ed o po\u010d\u00edta\u010d\u00edch, telefonech a jin\u00fdch za\u0159\u00edzen\u00edch, z nich\u017e p\u0159istupujete na Webov\u00e9 str\u00e1nky, a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1170","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Z\u00e1sady pou\u017eit\u00ed cookies - Terauchi Prague<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/terauchi-prague.com\/cs\/zasady-pouziti-cookies\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Z\u00e1sady pou\u017eit\u00ed cookies - Terauchi Prague\" \/>\n<meta property=\"og:description\" content=\"Z\u00c1SADY POU\u017dIT\u00cd COOKIES P\u0159i n\u00e1v\u0161t\u011bv\u011b a pou\u017e\u00edv\u00e1n\u00ed webov\u00fdch str\u00e1nek www.terauchi-prague.com (\u201eWebov\u00e9 str\u00e1nky\u201c) se ve va\u0161em za\u0159\u00edzen\u00ed aktivuj\u00ed cookies nebo jin\u00e9 technologie, jako jsou pixely (d\u00e1le spole\u010dn\u011b \u201ecookies\u201c). 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